The Sacred Trinity of Marketing: Relevance, Credibility and Value

Quote by Dominic Caterbury or for a link to his web site

The Sacred Trinity of Marketing: Relevance, Credibility and Value

He argues that start ups are only lacking Credibility, so they can put all their potatoes there. His overall message is that the power has tipped to the customers and that the old rules don't work.

Although simple enough to have come from one of my college marketing text books, is deep enough to make me think.





And yes, I'm still working on post 2 of the matrix.