Friday, February 9, 2007

Viacom gets it or Jon Stewart .vs. YouTube

Viacom moves on without YouTube CNET

"YouTube throws down the gauntlet for any television network or content producer to ask, 'Why is it better for people to consume our video on YouTube rather than my site?' Erik Flannigan, senior vice president of digital media for Comedy Central"

I can't believe I'm saying this but Viacom gets it.

Around 33% of Generation-Next watches Viacom's Comedy Central channel's Daily Show every week. That is ONE FREAKING THIRD of the KEY generation! I doubt that as many of them actually visit on any given week (but I didn't look for statistics to back that up.)

Who believes that now when Jon Stewart says something funny, his viewers will be too confused by the lack of "youtube" in the link that they couldn't possibly email it to their friends?

YouTube is a great storage place for videos and they have built an unbelievably great community. For people making amateur or short independent videos there isn't any place better right now, and there may never be one. And I agree that they have changed the world in wonderful ways and that they still have a lot of world changing zing left in them.

But I agree with the Viacom CEO when he described what he would have said to YouTube -- "You are not going to take the stuff that we made in our house and control it for other people." Not to mention a little thing like giving up the advertising profits.

So, step one in the fall of the current mega-sites has begun. The circle of life continues.

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