I'm working on a session for a confrence given by Seattle BizNik.
I know my target audiance is a small business owner that in many ways doesn't want to know about this. They know they should, but it's never worth the time to sit down and sort it out. They are confused about Web 2.0 and don't know which direction to turn.
“Online Marketing Trends that include Web 2.0” (I don’t like the title. Suggestions?)
This talk will be a speedy romp through hot trends and technologies. Logic says that businesses should apply at least one hot trend every year, but which one? Which will give the most dazzle for the buck? Online marketing will be the focus, but no marketing campaign should stand alone.
Many businesses are frustrated when they try to apply one or a mix of online strategies. How is a person supposed to target their marketing in a world where the experts do not agree on anything? There are multiple definitions for even things as basic as what Web 2.0 actually is. Not to mention that every expert is giving contradictory predictions for what they think is going to be the next big thing. The long-tail supporters and trendwatchers.com say that the days of having one mega-trend are over. Business people have to get a passing understanding of all of the top trends and technologies and how to apply them appropriately in order to best get their message out.
This talk will relieve some of this confusion. We will have to move fast to give a glimpse of these trends and technologies. Some of the trends we will cover are honor, sharing, social/community, transparency (no spin), reciprocity, participation, global collaboration and viral. Some of the technologies we will talk about are the web, blogs/RSS, spaces, stores and associates, podcasts and wikis. We will stay on the practical side spotlighting things that are neither prohibitively expensive nor
All suggestions are welcome!